How to promote your article

There are a number of ways that you can promote your Journal of Animal Ecology paper and we’ve listed some of our top tips here.

Search Engine Optimization | Press releases | E-mail your contacts | Facebook & Twitter | Videos, Podcasts and Photos | Kudos | ORCID



Make it Search Engine Optimized

Search Engine Optimization is becoming increasingly important as the volume of publications is rising more and more each year. Three key points to focus on to make your article more discoverable are:

Title – keep it short (around 15 words), clear and general (readers prefer titles that emphasise broader conceptual or comparative issues), don't use the Latin species name in the title. If you want to include a pun or a fun element to the title put it at the end rather than the start.

Key-words – include up to 10 key-words (or short key phrases), which encapsulate the key areas of your paper and provide synonyms for those key-words (think about what you would search for to find your paper).

Summary (Abstract) – include key-words and key phrases and repeat these 3–4 times throughout your summary (abstract). It should emphasize what your research shows and how it helps to advance general ecological theory. Try to include these key-words/phases in the title too.

You can find more top SEO tips here.

Organize a press release

As well as promoting your article through our own resources, Journal of Animal Ecology encourages authors to take advantage of their institution's promotion resources. If requested, we will help coordinate publication of an article with a press release. If you are planning a press release, please let the Assistant Editor know when you submit your revised manuscript. For more information or guidance, please contact

If your article is featured in the press following publication, please do let us know so that we can promote the articles on our website and through our social media channels.

Previous Journal article press releases are available here



E-mail your contacts

Another way to inform specific researchers  about your work is to e-mail them and you can use the ‘E-mail Link to this Article’ option in the Author Tools box on the Abstract page of your article.

Don’t forget to send your article to the people and organisations you have worked with during the research project to let them know that the work has been published. Think about other organisations and individuals who may be interested in the research and consider contacting them too.

Promote on Social Media

Once your paper is accepted, there are lots of ways to announce that is available to read. If you have a Twitter, Facebook or Google+ account, you could let your followers and friends know when your article is online by updating your status or sending them a message. If you do, remember to mention Journal of Animal Ecology on Facebook and on Twitter (@AnimalEcology) so that we can post it to our followers as well.


We are on Facebook. If you are interested in writing a short summary of your work (it should emphasize what your research shows and how it helps to advance general ecological theory) in typically <150 words, we can post that summary on our page.

There are more tips on how you can promote your research on Facebook here.


We are on Twitter and will tweet about your paper as soon as it is online – we can write the tweet, but we encourage to you send us a catchy tweetable abstract that captures the essence of your work in 125 characters or less (to allow us to add the link to the paper). Don’t forget to let us know if you are on Twitter too, so we can tag you.

Five top tips for tweeting your own research in 140 characters or less:
1. Keep it simple.
2. Include and hashtag key-words (you can find more about choosing the right hashtags here).
3. Include an image where possible (images count as 24 characters).
4.Include a link to the article (links count as 24 characters).
5. Tag followers who may be interested and the Journal.

Videos, Podcasts and Photos

If you have other media such as videos, photos or audio material consider if you can make the most of these to promote your work. For example videos of animal movement or behaviour can be hosted on our Vimeo channel. If you have sound recordings of animals consider if you can make this into a podcast, or simply record a podcast discussing your paper, all podcasts can be hosted on our SoundCloud channel. If you have a series of exciting photos we may be able to host these on our blog.

Make the most of other author services



Our authors receive free access to Kudos through Wiley. Kudos is a service designed to help you measure, monitor and maximize the visibility and impact of your articles by allowing you to create ‘profiles’ containing short titles, lay summaries, impact statements, multimedia content including videos and links for your publications. Kudos also provides guidance, templates and trackable links to help you share article profiles via social media and email.

You can find out more about Kudos here.


ORCID provides a persistent digital identifier that distinguishes you from every other researcher, clearly linking you with your work. It helps with career progression and tenure as funders, institutions and scholarly societies can easily identify you and your research and it helps to minimize your time spent entering repetitive data when reporting on your past activities

ORCID iDs are integrated into key research workflows such as grant and manuscript submission systems – all Wiley Journal ScholarOne websites allow you to create an ORCID iD and then associate it with your ScholarOne account. If your paper is published, your ORCID iD is displayed on your article on Wiley Online Library and then submitted to CrossRef, where you can connect your paper back to your ORCiD record.

You can find out more about ORCID and register for a unique ORCID author identifier here.

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